Youcanic
Youcanic is a website that provides free curated information about car repair for people who would like to fix their car themselves and for car enthusiasts to showcase their cars. The website also has a membership option for those who would like to build a community of like-minded hobbyists to talk about their cars.
The ask: Improve the information architecture of the website by analyzing its data, conducting research of the usability of the architecture improvements and give SEO improvements.
The Team
Jordan Felder, Briona Jones and Tom Ostrye
When: August 2020 – December 2020
Youcanic
My team and I were asked to analyze the website’s architecture of the content and recommend changes based on card sorting results. We also gave recommendations for accessibility and conducted a search analysis to increase the site’s search engine optimization.
How: We created a content inventory of all of the content on the website, created and conducted a card sort study to understand the best way to organize the content, created personas and scenarios to convey the user’s needs and experience to the client and gave SEO recommendations based on search analysis.
What we learned: we should consider users as people with needs and goals that should be fulfilled, how to conduct a card sorting study, how to analyze a website’s content, how to create personas and scenarios
Branding
My team and I determined the client’s brand identity by listening to the client’s background information and goals. We utilized the onliness statement to make all of our recommendations.
Content Inventory
We created a content inventory to understand what is on the website and where the information is located. We made labeling decisions based on what content was listed in the inventory.
Proposed Site Map
My team and I proposed this site map based on the results of the card sorting. Our participants gave us insight into the most likely journey that they would take.